We’re a 9 billion dollar company, do you know what we’re capable of? – Steve Butler (Matt Damon)

Do you? – Dustin Noble (John Krasinski)

This is a scene in Promised Land where a simple counter-question made a resounding statement whether corporations are fully capable of taking responsibility for their own actions toward the effects of hydraulic fracking.

Steve Butler (Matt Damon) is a corporate sales consultant of Global Crosspower Solutions – an energy company that specializes in natural gas extraction through the process of fracking. Butler’s job, along with his partner, Sue Thomason (McDormand) – is to persuade farm land owners in an economically-sluggish Pennsylvania town to sign mineral rights leases that grant drilling rights over to Global.

The beginning of the movie started with Butler washing his face with water directly from the sink where it shows a reckless regard to sanitation or bacteria coming from a public restroom’s sink, and quite a lot of water used to fill the sink – where he only splashes his face with water a few times. This initial scene depicts a lack of concern towards water conservation, portraying Butler’s character as careless.

What seems to be an easy job to convince the local town people to accept Global’s offer for drilling rights to their properties, complications arise for Butler when a respected schoolteacher (Hal Holbrook) and environmental grassroots advocate (John Krasinski) start to campaign against the drilling project.

Butler ends up struggling with his own moral conviction as he faces questions and concerns about the impact of fracking. As well as the town has a long history of family farms being passed through generations.

Promised Land explores the issue where a big corporation challenges a small community with a decision between the economic well-being of the town against the potential environmental effects, including water contamination, air quality risk, gases and chemicals poisoning, contamination spills, and health effects.

The movie sales of Promised Land came at $8M+ which is slightly half of its total production budget at $15M. It was released as an American drama in December 28, 2012, directed by Gus Van Sant.

Rotten Tomatoes rated the movie at 51% and 43% audience liked it.

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4th North American Sustainable Cosmetics Summit 

Venue: Intercontinental New York Barclay, New York

Date: May 16-18, 2013

Organized by Organic Monitor

“The summit will bring together leading organizations involved in sustainability for the cosmetics industry, focusing on novel green ingredients, marketing developments and consumer behavior. The cosmetics industry will be looking for ways to reduce the environmental footprint of cosmetic products by using green ingredients and encouraging sustainable consumption”.

Here’s a preview of 2012 Sustainable Cosmetics Summit.

Visit www.sustainablecosmeticssummit.com for more information.

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• How the hot weather/drought is killing agricultural crops – pushing food prices in record high.
• What can we do about potential global food crisis?

The post Effects of Climate Change: Drought Driving Food Prices Up appeared first on GenerationGreen.TV.

This video is about the history of air pollution in Britain from the 17th century to the late 20th century. It covers John Evelyn’s writings about air quality in London, the Industrial Revolution and the Great London Smog of 1952 and its aftermath. It concludes by suggesting that the traditional smogs have been replaced with photochemical smogs caused by cars. 

Source: Environmental History Resources

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This video introduces the subject area of environmental history including some of the major themes such as climate history, the role of disease in history and pollution history.

Source: Environmental History Resources

The post What is Environmental History appeared first on GenerationGreen.TV.

Sustainable Brands is spearheading the 2013 Conference, June 3rd-6th in Paradise Point, San Diego, California. The event will bring together a dynamic group of sustainable business leaders, innovators and game-changers from around the globe.

Sustainable Brands is an international platform of learning and collaboration with over 50,000 sustainable business leaders and professionals who are leading the way to corporate responsibility and influencing a sustainable business culture.

Sustainable Brands was launched in 2006 and is produced by Sustainable Life Media, an integrated media company that “delivers information, produces events and cultivates communities to facilitate the shift to a flourishing and sustainable economy.”

The 2012 Sustainable Brands Conference was participated by over 1300 global executives from top brands, nongovernmental organizations, education and solution providers with primary focus on sustainability, brand strategy, design, communications and operational supply chain.

To learn more about Sustainable Brands or register for the event, visit www.sustainablebrands.com

Here’s a video of the 2012 Conference, courtesy of Sustainable Brands.

SB’12 Conference | Revolutions – What attendees say from Sustainable Brands on Vimeo.

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The ‘Bottle Bank Arcade Machine’ is one example for glass recycling which works just like an arcade machine. The reward is that people get to have some fun time while doing something good for the environment.

Can the ‘fun theory‘ impact change for sustainability?

The post Bottle Bank Arcade Machine (Recycling): Fun Incentive to Change Behaviour appeared first on GenerationGreen.TV.

City of College New York (CCNY) showcases climate data into an art at the Compton-Goethals Art Gallery, Room 134, Compton-Goethals Hall, CCNY campus, January 28 – February 14.

This exhibit showcases the convergence of art and science about climate change, initiated by Dr. Marco Tedesco, associate professor of Earth and atmospheric sciences at City College.

POLARSEEDS is the result of Tedesco’s scientific research. He worked together with his colleagues in music, graphic design, and video game departments to convey his findings on Greenland’s melting glaciers making it accessible and popular to a younger audience.

Listen to the sound of a melting glacier by Jonathan Perl, CCNY musicologist.

Marc Tedesco uses visual and audio art to reveal the science behind Greenland’s melting ice.

Play the Polar Game

(Images, audio, visualization, and videos are courtesy of CCNY, Climate Desk, Polarseeds, Soundcloud)

The post Making Climate Change Accessible and Popular appeared first on GenerationGreen.TV.

February 17th, at 12 Noon
The National Mall, Washington D.C.
Project rally for climate change by 350.org, The Sierra Club and the Hip-Hop Caucus.

For more info, visit Forward On Climate.

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What do you think, can all of us commit to a simple green living action each day?

Read: Tristan Bancks, Green Champion for Storytelling & Creativity

The post School Kids Taking Action To Change The World in 5 Minutes appeared first on GenerationGreen.TV.