The Fun Theory Award is an initiative of Volkswagen where fun ideas, inventions are recognized and made into reality by creating an actual model or demonstration to prove that using a ‘fun’ concept can change people’s behaviour.

The ‘Bottle Bank Arcade Machine’ is one example for glass recycling which works just like an arcade machine. The reward is that people get to have some fun time while doing something good for the environment.

Can the ‘fun theory‘ impact change for sustainability?